THE POWER
OF
ADVERTISING?

We knew he would
read our ad. The one titled
"Around The World In 80 Days"

But how were we to know
words would inspire John Penton
to take his BMW and ride from
New York to Los Angeles in 52
hours, 11 minutes and one second?

Perhaps we should be more
careful when tossing around ideas.
Come to think of it, didn't we
mention a trip to the moon? John,
what are you planning next?!

Well, Penton knows what the BMW
can do. And you should know, too.


He'll tell you.


CYCLE - October, 1959